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Like everywhere you shop online, South St Loft collects your personal information in order to get to know you better. It means we can process your orders faster and send you relevant and fun marketing and emails showing you things that you actually like and may find interesting. And if there’s a problem with your order or you’re not 100% satisfied, it means we can deal with it and sort it out ASAP.


Seen as though we have your information it’s only fair you have ours. We are South St Loft, a UK based company specialising in yoga and pilates classes. If you want to get in contact to discuss anything feel free either through social media, or calling us 0795 6566 834, or emailing or go old fashioned and write us a letter to (South St Loft, 16 Mill Street, Oakham, Rutland, LE15 6EA).





What classes you buy and browse online is really relevant to what we do here at South St Loft, it allows us to see what people are interested in which ultimately will allow us to tailor ourselves to what you want and need! 


We collect your information in a few different ways, such as:


-        Our Website

-        Online Purchases

-        Events & Shows

-        Competitions




Collecting data enables us to make our product and brand experience relevant and fun for you. Dependent on where we meet you or how you come across us, we can utilise the different types of data you allow us to see. It means we can show you new classes, give you discount codes, promote our instructors who have designed specific classes, show new candles or yoga mats, or simply just keep in contact. 


When you're on our website we use things such as:


-        Cookies


Q: What is a cookie?

A: A cookie is a small file which asks permission to be placed on your computer's hard drive.

Cookies allow web applications to respond to you as an individual and help us to provide you with a better website, tailoring it to your needs. By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. You can choose to accept or decline cookies; this may prevent you from taking full advantage of the website.


If you sign up to our e-blasts, on social media or meet us and give us your details at an event, we collect:


-        Email Address

-        First Name

-        Last Name

-        Postal Address (if provided)


If you love South St Loft as much as we do and decide to sign up for a class, we collect:


-         Payment details

-         First Name

-         Last Name

-         Delivery Address

-         Billing Address




We use the following software to keep your data secure:


-         eCommerce by WIX

-         Secure Trading


These are the environments in which we store payment details and billing information. To keep you secure and prevent you getting any unwanted marketing, we only provide access to customer data to designated employees within South St Loft. Where necessary, customer data is communicated securely through encrypted channels. In the rare event of a data breach, we follow strict procedures to make you aware of any compromises to the data we hold about you.




When you decide to sign up to our emails, we use this information to send you relevant e-blasts about promotions, new classes, links to our South St Loft stories and other relevant things to get you involved with the South St Loft way of life.


When we send you your South St Loft product purchase, we use our carefully selected mailing house to ensure secure delivery and handling of your address information. All details provided to the mailing house are sent by secure transfer on an SFTP – which is essentially a secure online folder which can only be accessed by us and them with the use of password verification.




If you do decide you want to miss out and unsubscribe from us, you can do so by clicking the 'unsubscribe' link in any of our marketing emails, or by emailing us on or you can call us on 0795 6566 834. You will still continue to receive emails relating to any orders you have placed.





South St Loft strives to not be a pest and is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.


We here at South St Loft may change this policy from time to time by updating this page depending on what is going on in the world. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 22/11/2021.


What we like to collect from you:


-         Contact information including email address


-         Demographic information such as postcode, preferences and interests

-         Other information relevant to customer surveys and/or offers


Basically, anything we can use to give you relevant offers and information which you can actually use. 


What we do with the information we gather: We require this information to understand your needs and provide you with a better service, and in particular, for the following reasons:


-         Internal record keeping.

-         We may use the information to improve our products and services and to send our relevant information in our emails to you. 




We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.




A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.


We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.




Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.




From time to time we like to send carefully selected information on our products and new season launches to you. When you sign up to our e-blasts, enter a competition or make a purchase with us, you will automatically be registered for these. You can unsubscribe at any time by emailing us with your name and email address: or calling us on 0795 6566 834.


Details of personal information which we hold about you can be provided under the GDPR. If you would like a copy of the information held on you please let us know, our address is South St Loft, 16 Mill Street, Oakham, Rutland, LE15 6EA or call us on 0795 6566 834.


If you think any of the information, we may have about you could be incorrect please don't hesitate to let us know so we can update it ASAP!

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